January 2013

Die Mauer - A Classroom Success

Die Mauer - A Multimedia Resource
Identity Creation for Business and Vision Films Ltd have produced a mammoth multimedia project - "Die Mauer" - an exciting German language learning resource pack about The Berlin Wall. It immerses students in lessons about The Wall through the experiences of some of the people who lived through the unique era of European history embedded in The Wall.

Identity Creation for Business and partner company Vision Films Ltd created a folder with 109 pages of exciting graphics and multimedia content on DVD to engage students and bring the subject to life for a range of abilities. The accompanying Die Mauer DVD is full of specially developed interactive learning games, video and audio resources along with a comprehensive library of teachers' lesson plans and student worksheets, each tailored to develop student understanding of the German language through fascinating and often dramatic insights into life before, during and after "Die Mauer".

In business and education, multimedia is a powerful resource used for distance learning and in the classroom.
For more information about Identity Creation for Business's education resource development, please contact us

October 2012

New HumberPort Desktop and Mobile websites are launched

Humberport stand at Multimodal 2012
Identity Creation Business - Digital Media for Business, Web, Education, Social Media and Marketing
Brand Building, Brand Development, Brand Consultancy, Strategy and Management
The new HumberPort site is launched.... www.HumberPort.com
October 2012

New Seren Photonics Mobile and Desktop Websites Launched

Seren Photonics - New Mobile and Desktop Websites Launched
Identity Creation Business - Digital Media for Business, Web, Education, Social Media and Marketing
Brand Building, Brand Development, Brand Consultancy, Strategy and Management
The new Seren Photonics site is launched.... www.serenphotonics.com
May 2012

Fish and Ships; recent seafood, shipping and logistics brand successes

Fish and Ships - XpressFish, DFDS Seaways and the New HumberPort Brand
DFDS Seaways latest media campaign - A to B by Sea - highlights the advantages of reducing road miles and shipping by the near route. With 63 daily crossings connecting Europe, Scandinavia and The Baltics, DFDS offers dependable and cost effective short sea solutions for all kinds of freight. Adding qualitative collateral is a key to brand development; it strengthens customer engagement, reinforces the brand promise and positions the brand away from the crowd. The A to B by Sea campaign is running online and in print.

We are delighted to have developed the brand for HumberPort; the newly formed group promoting the advantages of shipping, logistics and storage and distribution through the Humber estuary. As well as creating the brand and strapline "At the Heart of Britain's International Trade", ICB went on to design the launch stand for MultiModal, the UK shipping and logistics exhibition held at the NEC, Birmingham 1-3 May 2012, literature and pilot website. The whole project was carried-out over a short timescale to achieve a highly professional launch at MultiModal.

Launching a new brand - XpressFish

XpressFish - Quality Fish Direct to Your Door
Identity Creation Business has created a new brand for established seafood company, JFK Seafood, which works in partnership with Icelandic trawler owner ThorFish and Norwegian Granit IV trawler owners to provide consistent high quality fillets direct to UK customers.

Simon Tomlinson, Managing Director of XpressFish Ltd said, "In March 2011 I met with ICB to discuss a new business venture; supplying top quality seafoods direct to the fast food sector. At the time I could not have anticipated the power and importance of our new brand which they named, designed and have managed over the past year through our vehicle liveries, packaging, signage, online and in print. We won market acceptance very quickly and that is reflected in our sales."

The team at Identity Creation Business provides durable and creative global branding solutions for products, services, SMEs and corporate clients. We are honest and objective with our appraisal of client needs and the presentation of our solutions. Simon was looking for fresh ideas so we started with a blank canvas and created a brand to convey the business promise without ambiguity. Simon and his team were positive about the new direction and customers responded positively from day one. Building a new brand has its own challenges and we seek to create trust, authority and customer engagement; it calls for expertise in different markets and a strategic approach with longer term implications.

"It is a great pleasure to work with Simon and his team and we enjoyed the creative and strategic challenges of their business needs," said Richard Dunn of Identity Creation Business. www.xpressfish.net

March 2011

The Coachman Inn - Extending a Warm Yorkshire Welcome to the Near Continent

The Coachman Inn - Design & Copyright � 2011 Identity Creation Business
Management of Brand Strategy and Brand Presence are a hugely important part of a successful business. The Coachman Inn in Snainton, North Yorkshire, has commissioned Identity Creation Business to Re-Brand and Re-Position the business to reflect the quality, warm hospitality and heritage of this charming 300 year old listed Georgian Coaching Inn, which was recently awarded the AA Award for culinary excellence and an AA 4-star "Restaurant With Rooms" accreditation.

As well as branding the main establishment, the 'Carriages' Restaurant and The Coachman Bar, Identity Creation Business designed and re-launched The Coachman Inn website in 4 languages (French, Dutch, German and English), extending The Coachman Inn's warm Yorkshire welcome to customers from the near continent; an easy journey for long weekends or an extended stay.

Please contact us for more information about our Brand Strategy Services. Visit The Coachman Inn - www.coachmaninn.co.uk

December 2010

Foreign Floozy - Brand Development

Foreign Floozy - Design & Copyright � 2011 Identity Creation Business
Development of a quality and recognisable brand is at the heart of IdentityCreation's branding expertise. The bespoke clothing company Foreign Floozy approached Identity Creation Business to develop a new brand for it's distinctive ladies wear that is bold and exciting yet feminine in it's appeal. "The owner of the company is a very creative and talented designer who hails from Portugal and studied at the Royal College of Art in London before launching her ideas across Europe. Each garment is literally tailored to suit individual customers. Some designs, such as a range of distinctive high fashion headwear is also available online."
Please contact us for more information about how we can help your business.

Visit Foreign Floozy - Foreign Floozy

December 2010

"Business Language Champion" Recognition for Identity Creation Business

Business Language Champions Award Richard Corbett MEP awarded Identity Creation Business with a "Business Language Champion" certificate at the Leeds offices of Pinsents for our use of languages in International Marketing Communications. We specialise in international brand management and produce multi-language web, video and animation for UK exporters and overseas clients.

On receiving the "Business Language Champion" accolade, Richard Dunn said, "We deliver international communications and
enjoy helping our clients develop their global markets across different cultures and languages. Our experienced team provides a professional approach when communicating with customers around the world across all media. Our passion for the use of languages and encouragement of young people to learn languages was behind the Business Language Award."

Please contact us if you want to make more of your overseas marketing communications

Identity Creation
for Business

Serving clients
through offices in
Cambridge and Yorkshire
+44 (0)7768 011016
Vision Films - Multi Language Films, Video and Interactive Media