February 2012
Launching a new brand - XpressFish
Identity Creation Business created a completely new brand for established seafood company, JFK Seafood, which works in partnership with Icelandic trawler
owner ThorFish to provide consistent high quality fillets direct to UK customers.
Simon Tomlinson, Managing Director of JFK Seafood Ltd said, "In March 2011 I met with ICB to discuss a new business venture.
At the time I could not have anticipated the power and importance of our new brand which they named, designed and have managed over the past year.
We won market acceptance very quickly and that is reflected in our sales."
The team at Identity Creation Business provides durable and creative global branding solutions for products, services, SMEs and corporate clients.
We are honest and objective with our appraisal of client needs and the presentation of our solutions. Simon was looking for fresh ideas so we started
with a blank canvas and created a brand to convey the business promise without ambiguity. Simon and his team were positive about the new direction
and customers responded positively from day one. Building a new brand has its own challenges and we seek to create trust, authority and customer engagement; it calls
for expertise in different markets and a strategic approach with longer term implications.
"It is a great pleasure to work with Simon and his team and we enjoyed the creative and strategic challenges of their business needs."
www.xpressfish.net
April 2011
Die Mauer - A Multimedia Learning Resource
Identity Creation Business and Vision Films Ltd have produced a mammoth multimedia
project - "Die Mauer" - an exciting German language learning resource pack about The Berlin Wall. It immerses students in
lessons about The Wall through the experiences of some of the people who lived through the unique era of European history embedded in The Wall.
Identity Creation Business and partner company Vision Films Ltd created a folder with 109 pages of exciting graphics and multimedia content on DVD to engage students and bring the subject to life for a range of abilities.
The accompanying Die Mauer DVD is full of specially developed interactive learning games, video and audio resources along with a comprehensive
library of teachers' lesson plans and student worksheets, each tailored to develop student understanding of the German language through
fascinating and often dramatic insights into life before, during and after "Die Mauer".
The Die Mauer Multimedia Resource was developed in conjunction with the University of Hull, with support from the Goethe Institut Manchester,
Routes into Languages and Links Into Languages.
For more information about Identity Creation Business's education resource development, please
contact us
March 2011
The Coachman Inn - Extending a Warm Yorkshire Welcome to the Near Continent
Management of Brand Strategy and Brand Presence are a hugely important part of a successful business. The Coachman Inn in Snainton, North Yorkshire, has commissioned Identity Creation Business
to Re-Brand and Re-Position the business to reflect the quality, warm hospitality and heritage of this charming 300 year old listed Georgian Coaching Inn, which was recently
awarded the AA Award for culinary excellence and an AA 4-star "Restaurant With Rooms" accreditation.
As well as branding the main establishment, the 'Carriages' Restaurant and The Coachman Bar, Identity Creation Business
designed and re-launched The Coachman Inn website in 4 languages (French, Dutch, German and English), extending The Coachman Inn's warm Yorkshire welcome to customers from the near continent; an easy journey for long weekends or an extended stay.
Please contact us
for more information about our Brand Strategy Services.
Visit The Coachman Inn - www.coachmaninn.co.uk
December 2010
Foreign Floozy - Brand Development
Development of a quality and recognisable brand is at the heart of IdentityCreation's branding expertise. The bespoke clothing company Foreign Floozy
approached Identity Creation Business to develop a new brand for it's distinctive ladies wear that is bold and exciting yet feminine in it's appeal. "The owner of the company is a very creative and talented designer who hails from Portugal and studied at the Royal College of Art in London before launching her ideas across Europe. Each garment is literally tailored to suit individual customers. Some designs, such as a range of distinctive high fashion headwear is also available online."
Please contact us for more information about how we can help your business.
Visit Foreign Floozy - Foreign Floozy
December 2010
"Business Language Champion" Recognition for Identity Creation Business
Richard Corbett MEP awarded Identity Creation Business with a "Business Language Champion" certificate at the Leeds offices of Pinsents for our use of languages in International Marketing Communications.
We specialise in international brand management and produce multi-language web, video and animation for UK exporters and overseas clients.
On receiving the "Business Language Champion" accolade, Richard Dunn said, "We deliver international
communications and
enjoy helping our clients develop their global markets across different cultures and languages. Our experienced team provides
a professional approach when communicating with customers around the world across all media. Our passion for the use of languages and encouragement of young people to learn languages was behind the Business Language Award."
Please contact us if you want to make
more of your overseas marketing communications
Identity Creation Business
Identity House Baker Street
Hull East Yorkshire HU2 8HE GB
+44 (0)1482 226429 Fax +44 (0)1482 226641
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